We’ve all seen them. The all-company email that lands in everyone’s inbox and leaves people wondering what they’re supposed to do with it.
Before pressing send, ask yourself:
- What am I trying to achieve?
- Who really needs to hear this?
- What to they need to understand, feel or do?
- Is email actually the right way to communicate this message?
- Am I the right person to deliver it?
- What happens next?
- How will I measure it’s had the intended impact?
Sometimes the best communication is not to send the communication at all.